Featured in Techopia.
Nucleo CEO Bobby Brown writes about the confusion between AI and intelligent automation (IA), and why it’s costing businesses money. As “AI-washing” becomes more common, Bobby unpacks the real difference between the two and argues that leaders should start with their business problem, not the buzzword, when choosing between them. He points to a stark reality check: around 74% of businesses are struggling to achieve and scale AI value, and a staggering 95% of GenAI pilots fail to move past the pilot stage.